中文摘要：本研究的目的是分析消费者对可追溯体系的认知以及采纳可追溯体系的益处。文章回顾了与可追溯体系、市场研究相关的文献。结果表明，大多数消费者并不清楚“可追溯”这一术语的含义，采纳可追溯体系的主要益处有食品安全、食品链的全程控制以及食品安全事件的管理等。同时，大多数消费者同意部署可追溯体系，因为这样可以更加确保食品的安全。然而，大多数消费者不愿意为此支付额外的费用。很有必要向消费者告知可追溯体系的益处，并提高可追溯体系所带来的收益以及对食品供应链的质量控制。
 
外文摘要：Due to the globalization of agro-  food   and fishery markets, new consumers' concerns and demands have appeared. Thus, consumer not only demands fish products with higher quality guarantees bust also a   product   without   food   risks. These challenges are more relevant if the product follow different production processes and degrees of transformation, such as the tuna. One of the mechanisms available to companies to address these challenges is the traceability. Thus, the objective of this paper is to analyse consumers' perception and knowledge about traceability and the benefits associated with the traceability. To do that, a literature review related with traceability and a market research were conducted. Results show that the majority of consumers do not know the meaning of the term "traceability" and the main benefits associated with traceability are   food   safety, control along the   food   chain and management of   food   crises. Likewise, the majority of consumers agree with the implementation of traceability programs because the   food   supply chains will offer a greater guarantee of   food   safety. Nevertheless, the majority of them are not willing to pay a price premium for it. It is necessary to inform and promote the benefits associated with the traceability and the quality control along the   food   chain. This challenge is more relevant in global markets where the   product   has undergone different degrees of transformation such as the case of the market of tuna.
外文关键词：Consumer behaviour；perceived quality； factor analysis
作者：Metref, H; Calvo-Dopico, D
作者单位：西班牙拉科鲁尼亚大学
期刊名称：ITEA-INFORMACION TECNICA ECONOMICA AGRARIA
期刊影响因子：0.389
出版年份：2016
出版刊次：4
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