中文摘要：文章以猪肉为例，分析了中国消费者对可追溯食品的偏好和需求。结果表明，不同消费者对可追溯食品的偏好不同，年龄、教育水平、收入水平显著影响消费者对可追溯食品的态度。因此，文章建议政府部门应鼓励和支持不同认证类型和不同追溯水平的可追溯食品的生产，同时食品追溯系统应与质量认证标识系统同步发展。
外文摘要：The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing food safety risks. Design/methodology/approach - This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model were used to study consumer preferences and demand for traceable pork attributes. Findings - The results demonstrated that certification of traceable information was the most important characteristic, followed by appearance and traceable information. Significant heterogeneity was obtained in consumer preferences for the attributes of traceable pork. Also, consumers' preferences for traceable attributes were memorably influenced by age, education level, and income level. Social implications - Based on these results, the government should encourage and support the production of traceable food with different certification types and different traceability levels. Meanwhile, the development of food traceability systems should be combined with a quality certification labeling system. Originality/value - This study extends the applicability of the setting of traceable food attributes and levels in China, and it will improve Chinese food traceability systems through multilateral cooperation.
外文关键词：Attributes；Consumer preference；Choice-based conjoint analysis；Levels；Traceable pork
作者：Jiao Lu；Linhai Wu；Shuxian Wang等
作者单位：江南大学
期刊名称：BRITISH FOOD JOURNAL
期刊影响因子：0.973
出版年份：2016
出版刊次：9
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