中文摘要：本研究应用技术接受模型，采用感知信息分析用户对食品质量追溯系统中快速响应矩阵码（QR码）的采纳行为，分析引入食品安全管理对感知信息和感知有效性相互关系的调节作用。运用结构方程模型分析了对420个参与者的调研结果。结果表明，技术接受扩展模型能较好地拟合数据结果；模型的基础维度显著影响消费者对质量追溯系统中QR码的使用意愿。此外，引入食品安全管理对感知信息和感知有效性相互关系的起到显著的调节作用。
外文摘要：The objectives of this study are to apply the TAM using the addition of perceived information to individuals' behavioral intention to use the QR code for the food traceability system; and to determine the moderating effects of food involvement on the relationship between perceived information and perceived usefulness. Results from a survey of 420 respondents are analyzed using structural equation modeling. The study findings reveal that the extended TAM has a satisfactory fit to the data and that the underlying dimensions have a significant effect on consumers' intention to use the QR code for the food traceability-system. In addition, food involvement plays a significant moderating function in the relationship between perceived information and perceived usefulness. The implications of this study for future research are discussed. 
外文关键词：QR code；Food traceability system；Perceived information；Technology acceptance model
作者：YG Kim，E Woo
作者单位：韩国江原国立大学
期刊名称：FOOD RESEARCH INTERNATIONAL
期刊影响因子：3.182
出版年份：2016
出版刊次：5
点击下载：应用技术接受扩展模型分析消费者对快速响应矩阵码（QR码）用于食品质量追溯系统的认可度